Apple to become Android, likely to show more Ads on iPad, Macs, & iPhone

After placing ads in their App Store, Apple has now come up with a different approach with ads.

[{"selector":"#anim-188d6b9c-ecfb-4609-9559-1f4099584633","keyframes":{"transform":["translate3d(-114.46541%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5498f06-9015-49f4-9bbb-28e8e1c3ecb3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca818154-b9f1-43c6-ab82-a2a61d919261","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

According to reports, Apple may start showing ads on its more apps with different device’s compatibility.

[{"selector":"#anim-0697659b-a7c3-4c88-b1dd-2a92e1254587","keyframes":{"transform":["translate3d(-114.46541%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d8a7625-a40b-48fa-93d5-597e08be20b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad239f52-a9f7-46a4-932c-b956617f695b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Apple might be planning to introduce ads in its multiple pre-installed apps on its iPhone, iPad, and Macs, such as Maps, Books, and Podcasts.

[{"selector":"#anim-13157cb4-3fa1-4827-ab7c-4179aa7e2c83","keyframes":{"transform":["translate3d(-114.46541%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb4cecb9-2581-434d-99f6-6d3db9540b88","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a02ab4f-0c93-442b-a0b5-90ed77d93e31","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

As recently, it introduced ads to App Store. With this new addition, the company will get more profit out of it, and it will help also help developers to promote their apps.

[{"selector":"#anim-bded555f-7da7-412c-9eab-793abaa6761d","keyframes":{"transform":["translate3d(-114.46541%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba62528c-0ea6-499e-880d-be6c49c28b8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e122658-db4d-4efe-ba13-0ddb0604fd9d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The ads are placed on App Store’s search bar and in the Home sections, and after seeing these implemented, we can expect how ads will be placed in these apps.

[{"selector":"#anim-09ba190c-63cc-4070-b0d3-f1c0356166ae","keyframes":{"transform":["translate3d(-114.46541%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d7401db-e70b-489e-bf61-b79c876ac7ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e637f09c-1f9e-475a-86cb-37f92a214dfe","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Bloomberg’s Mark Gurman also detailed that Apple has done some internal tests on these ad functionalities, such as on Maps search results, it tried to display some ads with nearby capability.

[{"selector":"#anim-8e390d26-12b0-4bfa-b18f-4253986d093f","keyframes":{"transform":["translate3d(-114.15094%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eba33347-aa8a-4c41-9a31-1f34d7efc8d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79325e4c-b230-4601-9262-7b629e759da7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

These ads will be location-based, nearby experience based, and interest-based advertisements.

[{"selector":"#anim-4412fcc7-ab25-4a4d-8abb-487534845cb5","keyframes":{"transform":["translate3d(-114.77988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f578ba9d-b0ca-46c4-8b86-e45ce52fd426","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e6238dc-1f58-43e6-ba28-77137036045f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Currently, all these apps are ad-free, and there are no accurate details on when the company will start showing these ads.

[{"selector":"#anim-cf94b228-15ee-4fba-8ec0-db893fbb38ec","keyframes":{"transform":["translate3d(-114.15094%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93e90f27-64eb-48b7-bc48-c570cd06c773","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44f198a8-a87f-4c1a-89b2-9f230023c157","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Also, with these experiments, we expect new plans for Apple TV Plus, as it enters the ads criteria after many years.

[{"selector":"#anim-4ee7a150-3e51-4a26-bbcb-d562794c222d","keyframes":{"transform":["translate3d(-114.15094%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7edbd28b-110a-4c17-b8e0-7e355b6d891b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22014c4f-6528-4138-9da4-b33bde2eb966","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]